Social media is an essential space for brands to connect with their audience and build lasting relationships. Design plays a powerful role in bringing a brand’s personality to life and making it resonate across every post and story. I love developing brands in this dynamic way—using color, imagery, typography, and illustration to create a cohesive and engaging visual identity that stands out and expands the brand's story.
Logo design has always been my first love as a designer. It’s the foundation of a brand’s identity and often its first impression. A well-crafted logo conveys the right feeling, setting the tone for everything that follows. I enjoy the process of collaborating with clients, understanding their vision, and translating it into a design that’s both meaningful and unique. From typography and logomarks to color, every element plays a role in creating a cohesive and lasting identity. It’s an honor to bring logos to life and help brands make their mark. These are just a few examples of the many logo designs I’ve created throughout my career, spanning both in-house roles and freelance projects.
I collaborated with a diverse range of clients, from Fortune 500 companies like Walmart and AT&T to small businesses and non-profits. My expertise spanned web design, social media production, large-scale layouts, branding, live event coverage, and photography.
Every successful marketing campaign starts with captivating visuals, and I collaborated with Anees and our agency partners to brand and promote his shows and tours. We crafted a vibrant mix of photography, logo design, typography, and color treatments that not only thrilled fans but also conveyed essential information. By balancing playful aesthetics with clear messaging, we ensured fans felt informed and excited about each experience!
I designed merchandise for many of Anees’s songs, tours, and key career moments, creating pieces that resonate deeply with his music and fans. By incorporating impactful imagery and messaging, we crafted uniquely Anees merchandise that captured his essence and story. This collaboration resulted in tens of thousands of units sold, proving the power of connecting artistry with passionate fan engagement.
I partnered with Anees to design album art for his entire discography, capturing the unique energy of his sound through a blend of photography, design, and custom typography. Each cover was crafted to reflect Anees’s authentic brand, pairing striking visuals and branding elements to create a cohesive and memorable look. By merging our creative visions, we produced artwork that visually amplifies his music and connects with fans on a deeper level.
As a designer, I’ve accumulated a treasure trove of little projects that don’t quite fit into any specific category. Each of these pieces showcases my versatility, highlighting not only my skills but also my wide-ranging interests. They represent the creative journey I embark on, with every project adding a unique flair to my portfolio!
As a graphic designer on the NKF Creative Team, I created graphics and marketing materials aimed at delivering exceptional services that drive revenue and benefit our clients and their assets. Our team supported over 80 teams across the Mid-Atlantic region, playing a vital role in facilitating multi-million dollar transactions.
As an Arab American, advocacy holds a special place in my life. Using my design and artistic skills to support meaningful causes has always felt natural—it’s both a way to process my own experiences and a way to make an impact. Creating visuals that amplify voices and bring attention to causes close to my heart is a deeply fulfilling part of my work.
